I ramble a bit in this post, so just bear with me.
Getting a real start on my portfolio, I have been doing the planning and little things leading up to actually working on my portfolio for awhile now. One thing I have heard many times about portfolios and and on criticism of my own is that they need to have personality (or more personality) in them. You can take a look at mine
here so you know what I am talking about.
Graphically, and for the most part work the quality and the content I am happy with. (There are obvious things that will get redone, sketching, taking out some projects getting new ones in, but that is not what I want to talk about) I realized that even though I present "process" and my thinking, I have it presented more like a report of what has been designed than something that expresses who I am as a designer and what and how I designed it. I don't even think I use the word "I" in the entire thing. The basic progression is research, sketches, final design. This is not bad but I feel it is slightly generic and I need to show how I truly arrived at the forms and the ideas; an important aspect of how I design and how I think (something that could help get me hired) is missing. I obviously cannot show every aspect of my design process, but I feel that I have so far not done any of my projects justice in that respect.
I did not just make this decision from critiques of my portfolio and general portfolio advice; I was looking at design firms websites and tried to figure out some things they do that I don't. The most obvious thing was that they had their personality in their presentation.
Their case studies were not reports; they were stories.
Examples:
M3 Design-The first thing that comes up "Who we are", "What we do", "How we think"
Priority Designs- "What makes us different", "Our designs", "Our work", "Our clients"
IDEO- "We are a global design consultancy. We create impact through design."
Now I know just adding "I" or "we" does not make it more personal, but it is a start and it is something to work off of. I read a really helpful article on design writing on Core77. I will just say it gave some great advice that pertains to what I am trying to do with my portfolio. I will not review it, I have said plenty on this post already. Read the article
here.
I will post some updates on my progress. What I am trying to do is like anything else, it can be overdone, underdone, or just not done correctly. That being said I will be relying heavily on feedback (from all of you if anyone reads this) once it gets going.
Final Portfolio Goal: When people look at my portfolio I want them to have a solid understand of my thinking and how I design, not just what I have designed.